PART 8 – Ongoing Marketing



What you need to do on an ongoing basis is keep building your Social Media Network, make at least 2 posts a week, and keep giving the eBook away, join as many communities as possible on Google+, join Networks and sit back and watch the traffic flood in.

Here are other methods for you to use to produce even more traffic.

CLASSIFIED ADS

Much like a newspaper Classified Ad section, there are hundreds if not thousands of places online you can submit a “website promotional” classified Ad to promote your business. we will provide you with a link to the top 100

ARTICLE MARKETING

Writing articles about your topic of interest and sending them out to article directories, other websites, and eZines to publish is an almost ideal way to gain free advertising. I really can’t recommend it enough for long-term link building campaigns. All you need is time & writing skills for this self-compounding method to make your website one of the most respected and authoritative sites on the net.

NEWSLETTERS

Much like Article Marketing, writing and submitting press releases can be an incredibly effective way to get attention to your website or cause. However, not just any informative article will do for a press release; these are meant to go to the News agencies of the world… So your submission has to be at least a little newsworthy & time-sensitive.

Many businesses apply this tactic by hyping up their product launches, writing a press release about the release of their upcoming product that is factual but implies that the launch is quite a newsworthy event where they are located.
The more newsworthy your ‘news’ is, obviously, the more news agencies will pick it up. The more of that pick it up and run your story, the more attention and name recognition you’ll get. All news outlets have websites these days, so any published story should deliver a high Page Rank link back to your site.

LIST BUILDING

If you’ve been marketing online more than a minute, I’m sure you’ve been bombarded with the phrase “the Money’s in the List.” Well it’s 90% true. It doesn't end there; you still have to work at it. Keep building your email list and send newsletters to your list, the list is a great way for promoting product launches and breaking news.

The way to make your own list profitable is to offer the same valuable content that you would in a product or informational website.

The rewards are astounding, however. This is the only traffic method in this whole eBook that receives a perfect score. And yes, it is free to build and eMail your list regularly; there are many software email utilities and even auto-responders floating around for free. A good percentage of web host control panels now have them built into your hosting controls.

Naturally the hard part is the time it takes to build up the list. I give it a 5 out of 5 for delivery speed however because once you send out your email to the whole list, you can have thousands or even tens of thousands of people on your website in minutes. Nothing else in the whole internet marketing arena can claim to do that.


FORUMS

There are countless Forums online these days for all possible niches. (And if you can’t find one in your niche, Eureka! You’ve hit the jackpot! Start the first forum there and it’s like
inheriting an oil well.)

Identifying all the popular forums on your market or niche is a very important thing that all marketers should do for any online marketing campaign. 

Once you’ve found them, the big question becomes how you market to them without becoming a “spammer.” You will rarely find a forum, unless it’s strictly a “marketers’ forum” that allows you to post a blatant ad inside of them without it being deleted.

What you’ve got to do is network a little. Answer any questions you have the answer to first to build up a presence for yourself.

However, what you are really looking for on a forum is a question that someone else asks that leaves room for you to answer, with your business being part of the solution.

So if you sell sprockets, and you find a great engineering forum, starting a new thread about your great sprockets or even offering information about how a great new sprocket line could solve many of their engineering problems will quickly be deleted, and it might even get your whole account booted!

On the other hand, if you take a somewhat passive role on ALL the Engineering forums, and wait for someone to ask about a sprocket-related issue, you’ll be the hero, not a spammer, for offering your educated advice.

The moral of this story is to only market on forums when it’s part of a solution to someone else’s question. In those situations, you can market as much as you want, and the outcome is a lasting link to your website tied to both name recognition & expertise.