We use various tools to generate the highest ranking Keywords for your site and at the same time optimize your Meta Tags in the HMTL code which is what the search engines see.
Keywords
We use Keyword tools and research the keywords that will give the maximum results, they tell us the approximate average number of searches per month for a keyword phrase, the competition, and also suggests similar alternative keyword phrases.
Why? We need to be sure that your keywords and phrases are actually being searched on before
we optimize your site. Optimizing your site for a keyword that nobody searches will mean that you get very little or no visitors from the search engines.
Keyword Suggestions
This is another keyword research tool. We enter the same keywords as we did in the Keyword Tool, we also also enter the keyword phrases suggested by the Keyword Tool. This will generate a list of up to 100 related keywords and an estimate of the number of daily searches for each keyword phrase.
Why? No keyword research tool is 100% accurate, so it is worthwhile checking the keywords in two keyword research tools.
Page Optimization
We now add the keywords and phrases through out the text in your to your web pages, we would aim for between 1% and 5% of the content on a page. Any more would sound artificial; any less would be too vague. The trick is to never let it influence your copy’s effectiveness, and take into account the Keyword Density.
Keyword Density
This term refers to the number of times you use your keywords throughout a page or a site. If you had a 200 word page that you’re trying to optimize for the word “Food Blender,” but only said this phrase once throughout the whole page, you’re not letting Googlebot and it’s spider pals know what you’re talking about at all…
Alternatively, if 50 of those 200 words (25%) are the keywords themselves, then you’re really going to be spamming the search engines, as Googlebot will see right through what you’re trying to do and penalize you for it.
This doesn’t take into account the other places we put your keywords, such as the name of the page, the title, in HTML comment tags, and of course in the Meta Tags. They’re all wide-open for the keywords, and SE Spiders like Googlebot read them too.
META Tags
As previously mentioned, the most important place on a web page to put your keywords, beside the Title on the page, is in your page’s META Tags. In your HTML page codes’ heading
section, they look like this:
meta title= "Title of your webpage here” We use up to a maximum of 50 characters
meta description= "A description of your page here” We use up to a maximum of 200 characters
meta keywords ="Your ten best keyword, phrases here, separated, by commas
We now have the keywords distributed throughout the text on your web pages, the page title, description and keywords included in the meta tags, all the pages are now optimized for the search engines.
Site Map Generation
We use a tool to generate a site map for you in either XML or HTML format. A site map contains links to all the pages on your website, we then upload the map to your site.
Why? A site map helps to ensure that the search engines find all the different pages on your website. It can also be helpful for your visitors.
Both Google and Yahoo! let us write a “map” of your website and submit it to them, so their spiders will know in advance exactly what to go index and how often. This has nothing to do with your website’s “Site map” page, those are for a human being’s eyes, although technically those make it a little easier on the spiders as well.
Google’s spider map is commonly a file named “sitemap.xml” that must be placed on the main web directory of your server host. Google demands that it be written in the XML language, which looks a lot like HTML except for a few other commands.
Site Flow
The Flow of a website in SEO terms refers to the order in which a Search Engine Spider like Googlebot will read a page while indexing.
To optimize your website for the search engines, you have to try to read the website code in the same order that a spider does, not just how it appears to humans, for this purpose we use a spider simulator to check the pages of your site.
There are many variables to this, including instructions for the spiders in the Robots.txt file, inside the META “Index” tag, the order of which your links appear on a web page, the order of all links in your site map file, and even the order that the content occurs within the HTML code. Collectively, we call all of these “Spider guiders.”
What this comes down to is the fact that we must show the search engines exactly what we want to be highly ranked for, and hide as much else as possible from them. The most important tool in this arsenal is the Site map file…
Website Grade
Once we have optimized your website and started to promote it, the Website Grader Tool is an excellent way to get a free critique of your site. It provides information about the effectiveness of your on-page SEO, off-page SEO, blogging and social marketing. It also gives us any suggestions on how to improve in each of these areas.
Why?It helps us to measure the progress and find potential areas for improvement.
It only takes a few minutes to process all the data, and once it has finished we will have a report with a website grade (mark out of 100) and a wealth of information about how your website ranks and ways to improve it. You will also be emailed a link to your report.
Statcounter
We add a Statcounter to your site which allows you to see how many visitors you have received, the keywords that your visitors searched on, the pages that they visited, the browsers they use, the countries and towns they live in, the pages that they entered and exited your site on and how long they stayed on your site.
Why?It is useful to see the keywords that your visitors use to find your site and the search engines that they came from as this can help you to refine your optimization. It is also valuable to understand more about your visitors, the countries they come from, the browsers and computers that they use and what pages they visited while on your website.